Although schedules may require restrictions, try to maintain a semi-flexible approach for the best results. Lay out a rough timeline that accounts for marketing, video production, social media and other forms of distribution. What kind of people are they? Are they internal or external stakeholders? What preconceptions might they have about your business or industry?ĭeadlines provide a structure that your team can use as a helpful guideline. We mean really analyzing and understanding your viewers’ perspectives. Next, you need to learn about your intended audience - and we don’t mean simply knowing who they are. Is the focus of your corporate video for education or persuasion purposes? Are you primarily aiming to engage, motivate or convert your audience? Understand the outcomes you wish to achieve to establish the foundations that you’ll build upon.
The first step in forming your video strategy is understanding your goals.
CORPORATE VIDEO HOW TO
How To Build a Great Corporate Video Strategy Of those marketers, 87% said that videos have increased sales, and 91% found videos helped to boost traffic to their business website. Video marketing is a powerful tool in reaching your audience, and it’s become increasingly popular in recent years 91% of marketing professionals reported using video content as a marketing tool. But these are just some of the many business videos you can create.
This can include brand awareness videos, explainer videos and customer testimonials. What Exactly Are Corporate Videos?Ī corporate video is a term that’s used to define all forms of corporate messaging through video communication. Read on to learn about the different types of corporate video and how to build an effective strategy that converts potential buyers into loyal customers. They just click on a video, and watch your brand message come to life. There’s minimal effort involved for consumers. Unfortunately, most consumers don’t have the time or motivation to read through your carefully crafted webpage - and images alone aren’t enough to convey the messages you need to get across. Maintaining the attention of your audience isn’t always easy with content creation.
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